Lori Williamson, a dynamic multi-hyphenate entrepreneur, is renowned for her innovative cleaning techniques and laundry expertise. As the creative force behind the @NowItsClean TikTok and Instagram accounts, Lori, affectionately known as the "Voice of #CleanTok," motivates over 2.3 million community members with her engaging content that spans home, lifestyle, and insightful Amazon finds.
Lori shines as the respected home and cleaning expert on CTV’s lifestyle show, The Good Stuff with Mary Berg. Her insights and charismatic presence continue to resonate with audiences, enhancing her reputation as a trusted source of domestic inspiration.
Lori also excels as a lifestyle content creator, providing her audience with daily doses of motivation and practical tips. She frequently contributes to press articles, sharing her insights and cleaning expertise in notable publications such as The New York Times, Apartment Therapy, and Real Simple.
A passionate advocate for diversity, equity, and inclusivity, Lori is committed to partnering with brands that uphold these values. She continuously inspires, empowers, and engages with her audience to make their homes and lives look and feel their best.
ABOUT LORI
In 2021, during an eight-month citywide lockdown due to the pandemic, Lori launched the @NowItsClean social pages, quickly establishing them as a trusted source of inspiration and advice for those looking to enhance their living spaces. For the past three years, Lori’s 800-square-foot home has not only been her sanctuary but also the co-star of her content. Currently, Lori is in the midst of renovating her space to better match her vibe and aesthetic.
As Lori reimagines her home into a “Pinterest-perfect” condo on a budget, she will bring her audience along for every step of the journey. The NowItsClean community, primarily composed of women who take pride in their homes, will participate from the initial planning stages to the stunning final reveal. This renovation marks a pivotal moment in Lori’s career as she broadens her content to include more lifestyle, beauty, home, and travel topics, continuing to inspire her followers with fresh and engaging content.
HOME • LIFESTYLE • TRAVEL • AMAZON SHOPPING FINDS
SOCIAL STATS:
TIKTOK: 1.7M
INSTAGRAM: 493k
FACEBOOK: 112K
AMAZON LIVE(A LIST): 10.4k
ANALYTICS FOR @NOWITSCLEAN
DEMOGRAPHICS:
95.4% Women - 4.5% Men
Ages 25-35 - 44.8%
Ages 35-44 - 28.2%
Located in the US: 73.3%
Located in Canada: 6.1%
*click each link to be directed to it’s respective social channel
@NOWCLEAN AMAZON A-LIST
Lori creates content that sells. She leverages her social content (organic and paid) and promotes it to her highly engaged community to drive sales to her Amazon Storefront and Livestreams. Amazon Live is an interactive new shopping experience for customers to connect with brands. Lori has ‘A List’ status with over 10k followers.
As an A-Lister, Lori’s live streams are given preferential placement on the Amazon platform - often being featured on Amazon product listings and the heavily trafficked Daily Deals page. This allows customers to not only discover new brands but they can also interact live to learn more about products as they shop.
Partnership opportunities to sponsor streams, create shoppable videos, and/or have your products featured in Lori’s shopping carousel are available.
Welcome to Lori’s world of self-care, lifestyle, and travel. From her skin and hair care journeys, follow Lori as she navigates the world of maturing skin and embracing her natural curls. Lori shares her fave beauty products and tips on how she achieves glowing, radiant skin while managing eczema and psoriasis. She’s always uncovering the best new products and tools to keep her locks healthy and lush and ways to extend her weekly blowouts.
Lori has fully embraced travel back into her life and has already visited 10 countries in the last year. She loves sharing her solo and family travel experiences with her audience and encourages them to travel too! She’s particularly passionate about cruising and has embraced life on the water as the perfect work-cation. Her dream destinations for 2023 are going on a luxury cruise expedition to Antarctica to take the polar bear plunge and take an African Safari.
SKINCARE • HAIR • TRAVEL • LIFESTYLE
COLLABORATIONS
LORI IN THE PRESS
*click each link to be directed to it’s respective article